Based in Chelmsford, the only city in Essex is alternative rockers Lemoncurd Kids. Their unique sense of fashion does not detract the focus from their musical brilliance and to prove they should not be taken lightly, the quartet have delivered their second album "Consequence Of Doubt". To show that there are consequences should you doubt this band's musical arsenal, the guys discussed the new album, their back-story and their place within the Essex rock scene.
"The problem in the [Essex] music scene is getting people to shows and keeping venues alive"
For those who have not heard of Lemoncurd Kids, could you give us a brief history of the band, the meaning behind the name and how you all became musicians?; was you in previous bands? Was it hard to obtain your signature outfits?
"Lemoncurd Kids were born in Winter 2014. Mark was a solo performer under the name of 'The Lemoncurd Kid' and he decided to put a band together for a charity show, so James, Jon and Matt joined him and he has been unable to shake them off ever since. The name comes from Mark’s propensity as a child to smear lemon curd over his face and stick slices of bread to it. He thought ‘The Lemoncurd Sandwich Kid’ was a bit of a mouthful so it was shortened.
We’ve all got a fair bit of band experience so we came into it knowing how a band should work; we function pretty well and have kept disagreements to a minimum.
The cardigans (or ‘Curdigans’, as they’ve become known) were purchased online from an American label called ‘2/men’ - I would guess they’re discontinued now. Also in the line-up is the burgundy cardigan - the ‘Burdigan’, and the lesser-spotted lemon corduroy trousers - the ‘Curduroys’. When we’re not naming our clothes, we sometimes make music."
Back in December, you released your music video and single 'Tick Tock', could you explain the meaning behind the title, what the video is meant to portray and where inspirations came from? What was the reception like?
"I guess the whole feel of the song is a message. A reminder to really live in the present, look around you, take it all in and appreciate all the little things that we take for granted in everyday life. In the video you see us connecting musically with each other through some strange scientific experiment. Take time every now and then to stop, put your phone down and really have a moment of peace. Social media and the instant gratification culture that we live in is screwing with people's mental health. The track had an amazing response and has become a firm favourite for people at our shows."
Regarding the video, is it true you made the hats yourself? How long did they take to make and did you have any inspiration to go by?
"James had the initial idea for the hats; I think his inspiration cams from an 80’s film, maybe ‘Ghostbusters’ or something, and he created his for a fancy dress party a year or so ago. It was a good look so we all had a go at making our own and personalising them in some way. Apart from Matt, who is inept and cannot operate a glue-gun without adult supervision so he got his friend Tom to do it for him."
What is the Essex rock scene like right now? Is it going strong? What could (or should) change in your opinion?
"The Essex music scene, in terms of the music itself, seems to be in rude health. Here in Chelmsford the established acts are putting out really strong efforts, and up and coming bands like Children Of The Fuzz are getting the recognition they deserve. Further afield, Shooty & The Bang Bang released an absolute banger of an album last year and we really have to be on our toes when we’re on the same bill. We’ve been lucky to play with some truly great talents. The problem in the music scene is getting people to shows and keeping venues alive - we lost Asylum around 18 months ago and The Square in Harlow went and The Railway in Southend nearly went. It’s a shame but we keep fighting the apathy."
Out of all the gigs you have done, what has been your favourite and why?
"Favourite gig is a hard one; we’ve had some great times and a great crowds but personally I’ll never forget the crowd singing along to ‘Tick Tock’ at a charity gig in January 2019, the song hadn’t been out long but everyone seemed to know it and it’s an undeniably amazing feeling when that happens."
Would you agree that rock music in the UK is on the up again? Or did it never really fade away?
"I think the supposed demise of rock music pre-dates The Beatles, so I’m not too concerned at a national level. The festival scene has diversified, and that’s a good thing, but it’s not unusual to see rock bands headlining here there and everywhere."
With 2019 in full swing, what plans (aside from album promotion) have you got for the year ahead?
"We have two gigs in the diary - June 16th at The United Bretheren in Chelmsford and The Fling Festival on 6th July, also in Chelmsford. We’re planning on making another video. And after that who knows?"
Finally do you have any greetings, thank you's, etc., that you wish to send out to friends, family, fans, etc?
"We’d like to thank everyone who continues to support us. Playing in empty rooms or to disinterested punters is no fun so to all that come to our shows and listen to and like our music - thank you so much. Peace out x"
When it comes to pop rock, we tend to focus solely on the UK and the USA and thus miss all the other countries in-between, one of these countries is Finland.
The Finnish rock scene has had a rich history with the likes of Hanoi Rocks, HIM, The Rasmus, Hanna Pakarinen having an impact overseas and achieving mainstream success. Now comes the turn for Haloo Helsinki! to have a shot at overseas fame. The Finnish four-piece swept up a total of four awards at this years Emma Gaala (Finland's equivalent of The Grammy's) - 'Band of the Year', 'Album Of The Year', 'Rock album of the Year' and 'Best selling-album of the year'.
Whilst the Helsinki crew have been releasing album after album laden with Finnish-only songs, they've had a lot of interest from overseas and as they release their new single 'Texas' (featuring fellow Emma Gaala nominees JVG (a hip-hop duo)), things are looking rather 'hygge' for the group as they go to explain...
"We had two amazing concerts there (Tallinn, Estonia) with 20,000 fans"
For those who do not know of Haloo Helsinki! Could you please give us the back story of how the band came about?
"Jere and I have known each other since daycare. We both grew up in Suutarila and played sports in the same teams. We were also in the same music class and started to play guitar together. We were really passionate about music and in junior high school we met Jukka, who we thought was the best drummer in the whole school. In 2006 we saw Elli sing in a North Helsinki band school concert and asked her to join the band. Already after the first rehearsal with Elli we knew that this was it. Haloo Helsinki! was formed."
Given your music is in the Finnish language, have you had any attention from outside of Finland?
"Surprisingly we have many fans from outside of Finland even though we sing in Finnish. We get messages from all over the world, from Mexico to Germany and from the USA to India."
How does it feel to have won four EMMA Awards? Where does this rank in the band's history?
"The whole of 2017 was a highlight in the band’s history. We came back after a one year break and the fans support was even bigger than before. We did an amazing tour and what we think is our best album so far, "Hulluuden Highway". Of course it’s great to get recognition for all the hard work, so we’re really happy for the EMMA awards."
What was it like to work with fellow EMMA nominees JVG on your new single 'Texas'?
"It was really fun! We have known the guys for many years now and really respect what they are doing. This was the first time we had a featuring artist on our single (apart from our Christmas song 'Joulun Kanssas Jaan', which featured the Cantores Minores choir) and we are happy that it was JVG."
Would you look to tour Europe sometime? Would you release an English-language album?
"For now, we are happy with touring Finland and singing in Finnish. But actually we started our Hulluuden Highway tour from Tallinn, Estonia last March. We had two amazing concerts there with 20,000 fans. But right now we have no plans for going on a further European tour."
You released your latest album 'Hulluuden Highway' last year, what was the reception like?
"The reception has been overwhelming! We have had a lot of messages from the fans that the album has brought them support and joy in their lives, which is the most important feedback we can get. Also all of the album’s tracks went to the Spotify top 50 and the album was the most sold album in Finland in 2017 and received the 'Album of the year' EMMA award. We couldn’t be more satisfied with the album!"
How hard is it being a pop rock / pop punk band in Finland?
"Rock or punk isn’t in the Finnish mainstream at the moment and there aren’t many bands around. But we think there is always room for rock music and raw energy. And I think we are an example that people want to see that live rock energy that we have in our concerts and on our records. We also like to mix modern influences and elements from other genres to our music."
What plans do you have for the year ahead in 2018?
"We will do a tour in Lapland in the spring and do a lot of festival gigs in the summer"
Have you got any hello's, thank you's, etc you wish to send out to fans, family, etc?
"Hello to all of our fans outside of Finland! It’s great to receive your messages, hope to see you soon!"
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