Sipho the Gift makes his return to music in full force today with the majestic new track ‘Hold Up’, released via Pontoon.
'Hold Up’ is the first new music to come from the South African rapper and MC in 2018, following the release of 2017’s acclaimed sophomore collection ‘Kintsugi’, and sets the tone for his upcoming third project ‘INDIGO’ - with more tracks and videos to follow.
“Hold Up is an exciting song about love. A resilient love that’s withstood, not only the test of time but, any obstacles thrown its way. I’m in love myself and this was a huge inspiration to me. I think not enough rappers talk about it for fear of appearing soft or wearing their hearts on their sleeves. The sound is fun, melodic and very rhythmic which is something I’m hoping to explore a lot more in the future as I play with more sounds”.
Initially setting out to make music that sounded like the artists he loved, Sipho quickly learnt that he wanted to tell his own story. On his first EP, Sterkspruit-born MC sought to distance himself from the pack. His skill-set betrayed his age; at 21 years young, eyes fixed upon an uncertain future, he released the self-produced Coming of Age EP (2015).
"I wanted to give a glimpse into the mind of a 20 year-old turning 21, measuring himself against the world and learning what it is to be a man while making your own destiny,” he says of it.
Coming of Age showcased Sipho’s ability to employ words, rhythm and melody to “tell people about themselves, while using myself as a mirror.” Following the release of this debut, Sipho suffered a period of depression - frustrated by the perceived lack of success for his music, and fueled by the loss of his laptop and two hard-drives worth of music.
It was two years until he would return with a palpable determination and the follow-up release ‘Kintsugi’ - the Japanese word a source of strength and sharpened focus.
As well as producing his own music, Sipho has also achieved production credits on music by the likes of Well$, Deniro Ferrar, and King Mez, who featured prominently on Dr. Dre’s Compton album.
'Hold Up’ is the result of Platoon’s incredible ‘Lab’ event in South Africa, bringing together rising artists and incredible talents from across the country to celebrate and create.
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